Lamp for advertising purposes



Nov. 1, 1932. ROWE LAMP FOR ADVERTISING PURPOSES Filed Jan. 2, 1932 m m m m TIB NG I ADVEZ Patented Nov. 1, 1932 GUY LANDIS ROWE, OF DALLAS, TEXAS LAMP FOR nnvnnrisrne rcrtrosns Application filed January 2, 1932. ..Seria1,1io. 584,563..

This invention relates to advertising novelties and it has particular reference to an advertising novelty in the form of an electric lamp and shade designed for use on desks,

tables and the like.

The principal object. of the invention is to provide in a utilitarian device a source of advertising in order that the advertised merchandise, service orthe like will be brought constantly to the attention of prospective purchasers or users of the products of the advertiser in a dignified and pleasing manner and at the same time afford the owner of the lamp a useful article having many novel features.

Another object of the invention isto provide an advertising lamp possessing certain new and useful advantages in construction, design and application. Moreover, its an treme simplicity and durability makes for economical construction, thereby lending much to its adaptability as an advertising medium but subtracts nothing from its usefulness and appearance.

l/Vith the foregoing objects as paramount, the invention has particular reference to its salient features of construction and arrangement of parts, which will become manifest as the description proceeds, taken in connection with the accompanying drawing, where- Figure 1 is a front elevation of a lamp constructed according to the present invention.

Figure 2 is a side view, and

Figure 3 is a sectional view on line 3-3 of Figure 1.

Continuing with a more detailed explanation of the drawing, 1 designates a substantially rigid support having a curve or goose 0 neck at its upper end, at the extremity of which is suspended a conventional lamp socket 2* by means of the pivotal connection 3. A wing nut 4 is provided to render adjustments easy to make when it is desired to adjust the angle of the lamp socket 2.

It will be observed that the support or standard 1 has a groove 5 in one side thereof which extends almost the full length of r the support. In this groove are placed the wires 6 which carry the current to the bulb l. The wires 6' have the usual plug contact 8 for connection to the house circuit. It will also be observed that the support 1 has a hook 9 thereon near the curve at its upper end. This hook serves as a means for suspending calendars or the like conveniently. Near the base of the support 1 is provided an'ash receptacle or pin tray 10. This member is so constructed as to be removable from the support 1, it being pointed out that a 001- lar 11 is made integral with the tray 10 and surrounds the support 1 in the manner shown in Figure 3 especially. To remove the tray or receptacle 10, it is necessary to remove the member 3 at the upper extremity of the support. a v At the lower extremity of the support 1 there is provided a clamp by which the lamp may be secured to the edge of a table, desk or the like or even to the arm-of a chair toserve as a readinglamp if so desired- This clamp is comprised of a projection 12, connected to or made a partof the support 1, but in either case is fixed in relation to the support. The lowermost end of the support is shaped to define another projection 13 in a parallel plane with the p'rojectionlQ and these projections are so spaced as to receive the edge of a table or the like of maximum thickness.

An interiorly threaded opening is made in the lower projection 13 to receive a threaded bolt 14, having an enlarged head 15 on its upper end and a wing nut 16 on itslower end. The bolt 14 is provided'to bear against the underside of the edge of the table or the like and oppose the projectionlQ which rests up on the surface of the table. Thus, the lamp is secured in operative position.

As an advertising medium, the lamp is provided with a shade 17, constructed from any desirable material and may be either wholly or partially translucent. In the drawing, however, the shade is provided with a translucent panel 18 of substantially rectangular shape on which may be printed, stamped or otherwise applied, certain advertising matter.

To secure the shade 17 onto the lamp, an opening is made in the top thereof which receives the lower end of the socket 2, and after so applying the shade, the bulb 7 is screwed into the socket and a flexible metal clamp 19 serves to hold the shade in place.

While a shade of a peculiar design is shown in the drawing, it is not intended that this shall be construed as a limitation, since it is obvious that a shade of any shape or size may be applied to the lamp. It is also pointed out that a Weighted base may be s'ub stituted for the clamp shown in the drawing without departing from the spirit or intent of the invention as herein claimedt What is claimed is: V i

1. As a new articleof manufacture, an advertising lamp comprising a standard having a longitudinal groove therein to receive a wire, said standard having a curved upper end, a lamp socket adjustably suspended from the upper end of said standard, a lamp shade connected to said lamp socket, a translucent panel in said lamp shade for bearing advertising copy and means for securing the lower end of said standard to a supporting object. 7

2. As a new article of manufacture, an advertising lamp comprising a standard having a straight body and a curved upper end arranged to adj ustably receive a lamp socket, said standard also having a longitudinal groove extending substantially its entire length, means for securing a wire in said groove for transmitting lighting current to said lamp, a shade suspended from said lamp socket, a translucent panel in said shade for receiving advertising copy, a tray removably mounted on said standard and means for securing said standard to a supporting object.

3. As a new article of manufacture, an advertising lamp including a standard having a groove extending substantially its full length to receive an electric wire, a shade removably suspended from the upper end of said standard, a panel in said shade, alamp socket also suspended from the upper end of said standard for holding a lamp directly behind the panel in said shade, a tray detachably mounted on said standard and means for mounting the lower end of said standard on a supporting object.

In testimony whereof I aflix my signature.

GUY LANDISROWE. 

